How to make our CRM project successful


Title How to make our CRM project successful

When 24/10/2012

Where Kempinski Hotel Zografski – Sofia


How to make our CRM project successful?

Methodology for investment return calculation for CRM solutions, based on real experience practices

Learn the key indicators for a CRM project, by understanding the answers of such questions as:

  • How to attract additional customers by using new communicational channels (social networks, Internet, Mobile Banking)?
  • How to define how much will grow the customers database after the implementation of a CRM solution?
  • How to calculate the real revenue from the last marketing campaign by using the tools of the CRM software?
  • Which are the pre-requirements and conditions for a successful implementation of business software in the bank?

We are expecting you at 9:30 a.m. to present you with interesting practical examples of successful projects. During the meeting you will have the opportunity to discuss potential CRM project in your bank with experienced consultants and specialists in the implementation of business systems.


Venue Kempinski Hotel Zografski


City Sofia